Havas

Where can AI create real value?

See where AI creates more value for customers. Name your brand, and we'll match it to one of the sectors within our research. Then choose an AI touchpoint to see how that sector performs.
Valuable AI Experience
Vending Machine
Choose an AI touchpoint to explore Match a brand first
01 BRAND
ADVERTISING
02 DYNAMIC / SHOPPABLE
ADVERTISING
03 AI BRAND PRESENCE
IN CHAT TOOLS
04 AI ASSISTED
PRODUCT COMPARISON
05 INTERACTIVE AI
PRODUCT GUIDANCE
06 AI ASSISTED
EDUCATION & SUPPORT
07 INFLUENCER /
CREATOR-STYLE CONTENT
10,558 respondents
7 global markets
Insight receipt
21,000+ evaluated
AI experiences
Havas Valuable AI Experience
Research receipt
Matched sectorFASHION AI touchpointHELP THEM CHOOSE
Valuable AI Experience FASHION × PRODUCT GUIDANCE Vs all-sector average
56.9/100

Your signal

What this could mean for brands in this sector

A question for brands in this sector

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A research signal for the sector and touchpoint shown, not a brand-specific score. Small differences are directional, not definitive.